ABOUT THE REPORT
The needs and expectations of B2B buyers are evolving rapidly, and the demands for seamless self-service buying and e-commerce experiences are growing.
The study showed that while there is a movement of early innovators who are prioritizing their eCommerce experience, and removing friction wherever possible, there is still a gap between buyer expectations and company execution when it comes to eCommerce.
Download the report to explore these gaps and learn strategies on how to meet customers where they are.
Customization & Configurability