How to Evolve Your Sales Strategy with Commerce & CPQ Digital Transformation


Omni-Channel Everywhere:

How to Evolve Your Sales Strategy with Commerce & CPQ Digital Transformation

B2B buyer preferences are changing rapidly, and companies who want to win need to be leading edge of accommodating those preferences.

77% of B2B buyers are willing to spend $50k or more through online eCommerce channels. (McKinsey)

94% of B2B decision makers view today’s B2B omnichannel reality—in which customers buy face-to-face, remotely, and online—as being as effective or more than before COVID-19 (McKinsey)

Featured Panelists

Fazal headshot

Fazal Gupta

VP of Product


Amardeep Bhatia

Salesforce Practice Head


Oscar Gonzalez

Global Commerce Director

Check out the on-demand webinar today

B2B businesses need to re-evaluate and evolve the buying experience they’re delivering to customers to ensure they are easiest to buy from. Businesses who don’t offer this experience will fall short of companies who do. The businesses who win will be the ones who are able to offer a HYBRID and FLEXIBLE process for their customers- one that allows them to easily buy through whichever process and channel that they choose- as self-service as they want, or as sales-led as they want.

To deliver these types of flexible experiences, companies will need to invest in digital transformation initiatives that merge the capabilities of systems like CPQ and Commerce platforms to make this vision a reality.

In this panel-style webinar, leading voices in CPQ and Commerce from Argano and Logik.io will discuss the five ways to create exceptional, flexible, convenient buying experiences by optimizing your approach to CPQ and Commerce.